Executive Marketing Information (EMI Research Solutions, LLC) is an Oklahoma City-based consultancy. Thanks to local and national strategic
alliances, EMI is able to offer a wide range of market research and consulting
We help organizations increase profits through the
measurement and improvement of Customer Satisfaction. Our industry experience
includes: Service, Banking/Finance, Manufacturing, and Information
Technology. We have also helped Not-for-Profit organizations reach their goals and improve their performance. We have continued to work with a diverse customer base because
we have found our clients benefit from lessons we learn from servicing a variety of industries.
We prefer to work with organizations who have ready access
to their customers' information (in a database), but if the client is currently without a database we can quickly help them develop one. We develop an
impactful, on-going study of how our clients can serve their customers' needs better
than anyone, which can lead to significant competitive advantages.
About Dr. Burt Smith, CME, CQM, PCM
Doctorate from Oklahoma State University, AACSB certified in the areas of marketing, management and occupational education. Graduated with Phi Kappa Phi honors.
Certified Marketing Executive (CME)
Certified Quality Manager (CQM)
Professional Certified Marketer (PCM)
A native Oklahoman, Dr. Burt Smith grew up in a family-owned grocery store.
He credits his father's love of retail and small business ownership for
his own passion for marketing. "I knew what a customer was before I
knew what cartoon was!" he often tells audiences. Smith takes great
pride in his Western Oklahoma roots.
Dr. Smith became an auctioneer at age17 to support his college education,
and later earned his real estate broker's and appraiser's licenses. He continues
to be active in the auction business and has raised over a quarter of a
million dollars for charities across the Southwest. In 2002, he was named
Oklahoma State Champion Auctioneer. He was instrumental in conducting
some of the first customer satisfaction research used in the auction industry
and has served as president of the Oklahoma State Auctioneer's Association.
Dr. Smith worked as an account manager for Unilever's Consumer Products Division in Oklahoma and Texas before joining the Dale Carnegie Training Systems
as a consultant and trainer. He is a Dale Carnegie Sales Talk Champion and during his tenure as instructor was ranked among the top in the nation in class member satisfaction. In 1994 he co-founded Executive Marketing
Information (EMI Research Solutions) and later purchased the firm to become the sole owner.
An active member of the business community, Dr. Smith has served as the president
of the Oklahoma City Chapter of the American
Marketing Association (AMA). He led the chapter to its first
national Chapter Excellence Award from the AMA headquarters in Chicago, and has represented
Oklahoma at the International Leadership Summit six times. Smith was the founding Certification Chair for the Oklahoma Chapter of the Sales & Marketing
Executives International and has served on the board of directors of the
Greater Oklahoma City Chamber of Commerce where he was named 1996 Volunteer
of the Year. He hosted the radio program "Mind Your Own
Business" in the 1990s.
In 2007 Dr. Smith was named in the Journal Record's Centennial Class of Achievers Under 40, a special issue recognizing 39 Oklahoma business and community leaders under the age of 40. He is a board member of the Oklahoma Chapter of the National Speaker's Association.
Dr. Smith holds the Sales and Marketing Executive Association's Certified Marketing Executive (CME) designation. There are fewer than 1700 holders of the CME designation worldwide and less than a dozen in Oklahoma. He holds the American Society for Quality's Certified Quality Manager (CQM) designation and was the first Oklahoman to earn the American Marketing Association's Professional Certified Marketer (PCM) designation. Fewer than 3% of professionals worldwide hold these designations and Dr. Smith is the only professional in the world to have earned all three.
Dr. Smith teaches marketing management, entrepreneurship, organizational design, and strategy in the Master of Business Administration
program at Oklahoma Christian University and is a content-rich speaker serving the marketplace. Topics on which he frequently speaks include marketing, networking, branding, strategic planning, systemization, and small business growth management. He is the author of The Great Game of Networking and has two other books in progress.
Executive Marketing Information
Dr. Burt Smith, President
PO Box 6994
Edmond, OK 73083
You may have noticed that we talk a lot about what we do, but rarely mention
for whom we do it. We recognize the investment you make in
our firm is an investment in your organization's future and afford you the same confidentiality you would expect from your attorney or accountant. Therefore, we don't
discuss our relationship with anyone unless you tell us otherwise. Any communication you
have with us, from the initial meeting onward, remains strictly confidential.
To schedule a meeting, at your convenience, to explore how
we may be of benefit to you, please contact us in whichever manner you prefer. We're eager to meet you!