About EMI

Company Profile

Executive Marketing Information (EMI Research Solutions, LLC) is an Oklahoma City-based consultancy. Thanks to local and national strategic alliances, EMI is able to offer a wide range of market research and consulting services.

We help organizations increase profits through the measurement and improvement of Customer Satisfaction. Our industry experience includes: Service, Banking/Finance, Manufacturing, and Information Technology. We have also helped Not-for-Profit organizations reach their goals and improve their performance. We have continued to work with a diverse customer base because we have found our clients benefit from lessons we learn from servicing a variety of industries.

We prefer to work with organizations who have ready access to their customers' information (in a database), but if the client is currently without a database we can quickly help them develop one. We develop an impactful, on-going study of how our clients can serve their customers' needs better than anyone, which can lead to significant competitive advantages.

About Dr. Burt Smith, CME, CQM, PCM

Degrees:
Doctorate from Oklahoma State University, AACSB certified in the areas of marketing, management and occupational education. Graduated with Phi Kappa Phi honors.

Professional Designations:
Certified Marketing Executive (CME)
Certified Quality Manager (CQM)
Professional Certified Marketer (PCM)

A native Oklahoman, Dr. Burt Smith grew up in a family-owned grocery store. He credits his father's love of retail and small business ownership for his own passion for marketing. "I knew what a customer was before I knew what cartoon was!" he often tells audiences. Smith takes great pride in his Western Oklahoma roots.

Dr. Smith became an auctioneer at age17 to support his college education, and later earned his real estate broker's and appraiser's licenses. He continues to be active in the auction business and has raised over a quarter of a million dollars for charities across the Southwest. In 2002, he was named Oklahoma State Champion Auctioneer. He was instrumental in conducting some of the first customer satisfaction research used in the auction industry and has served as president of the Oklahoma State Auctioneer's Association.

Dr. Smith worked as an account manager for Unilever's Consumer Products Division in Oklahoma and Texas before joining the Dale Carnegie Training Systems as a consultant and trainer. He is a Dale Carnegie Sales Talk Champion and during his tenure as instructor was ranked among the top in the nation in class member satisfaction. In 1994 he co-founded Executive Marketing Information (EMI Research Solutions) and later purchased the firm to become the sole owner.

An active member of the business community, Dr. Smith has served as the president of the Oklahoma City Chapter of the American Marketing Association (AMA). He led the chapter to its first national Chapter Excellence Award from the AMA headquarters in Chicago, and has represented Oklahoma at the International Leadership Summit six times. Smith was the founding Certification Chair for the Oklahoma Chapter of the Sales & Marketing Executives International and has served on the board of directors of the Greater Oklahoma City Chamber of Commerce where he was named 1996 Volunteer of the Year. He hosted the radio program "Mind Your Own Business" in the 1990s.

In 2007 Dr. Smith was named in the Journal Record's Centennial Class of Achievers Under 40, a special issue recognizing 39 Oklahoma business and community leaders under the age of 40. He is a board member of the Oklahoma Chapter of the National Speaker's Association.

Dr. Smith holds the Sales and Marketing Executive Association's Certified Marketing Executive (CME) designation. There are fewer than 1700 holders of the CME designation worldwide and less than a dozen in Oklahoma. He holds the American Society for Quality's Certified Quality Manager (CQM) designation and was the first Oklahoman to earn the American Marketing Association's Professional Certified Marketer (PCM) designation. Fewer than 3% of professionals worldwide hold these designations and Dr. Smith is the only professional in the world to have earned all three.

Dr. Smith teaches marketing management, entrepreneurship, organizational design, and strategy in the Master of Business Administration program at Oklahoma Christian University and is a content-rich speaker serving the marketplace. Topics on which he frequently speaks include marketing, networking, branding, strategic planning, systemization, and small business growth management. He is the author of The Great Game of Networking  and has two other books in progress.
   

Contact Info

Executive Marketing Information
Dr. Burt Smith, President
405.748.5835
bsmith@emiresearch.com

PO Box 6994
Edmond, OK  73083  

You may have noticed that we talk a lot about what we do, but rarely mention for whom we do it. We recognize the investment you make in our firm is an investment in your organization's future and afford you the same confidentiality you would expect from your attorney or accountant. Therefore, we don't discuss our relationship with anyone unless you tell us otherwise. Any communication you have with us, from the initial meeting onward, remains strictly confidential.

To schedule a meeting, at your convenience, to explore how we may be of benefit to you, please contact us in whichever manner you prefer. We're eager to meet you!