EMI Home

Methodology



Philosophy

Our Goal is to solve your problem or to put you in touch with someone who can! We serve as an extension of your marketing department on an as-needed basis. Nobody knows your business better than you do, and we never forget that. We work to understand your goals, your core competencies and where you need the most help. Then we customize strategic solutions to meet those objectives. Once we get to that point, we get out of there and let you get back to running your business!

Simply put, we open a dialogue with your customers so their input guides your strategy. We accomplish this through carefully designed market research programs customized around your goals.


Welcome

Greetings!

You’ve probably come across us either because you’re searching for a market research firm or we’ve already had some form of contact and you’ve been directed here. Whatever brought you here, and regardless of whether we have any further communication or not, allow me to extend an Oklahoma welcome to you and my thanks and that of my team for stopping by. You’re welcome to kick back and put your feet up.

As you navigate through our little virtual storefront here, we hope the time you spend is in some way beneficial for you. Ultimately it would be nice if we developed a relationship of some sort, because our clients are very important to us and we work hard to give them a return on their investment many times the amount they allocate to research. And we become really good friends with most of them along the way too! In any case, we hope you’ll find something of value to you here. That may take the form of a book that can help your professional development or a link to another site that helps you find what you’re looking for.

I also hope that as you tour our site you’ll notice something that is extremely important to us. That is, that although it is our great pleasure and great fortune to be a part of the worldwide market research community, which is a responsibility we take very seriously, we don’t take ourselves that seriously! I literally grew up in marketing and this profession has been very, very good to me. For that we are very grateful and ever mindful, so we try not to get to full of ourselves! We hope you see that for yourself when we meet in person.

Good luck in your pursuit of marketing excellence and please don’t hesitate to contact us if we can be of any help. Thanks for stopping by!

Happy browsing!
Dr. Burt Smith, CME, CQM, PCM
President